First of its kind in the region, Plantshop is an online experience where customers can browse through and purchase an extensive range of indoor and outdoor plants, gardening accessories and equipment, seeds and fertilizers. It is also a learning platform for budding gardeners, offering expert help on the care of each individual plant. We were instrumental in digging out the hidden drives behind the founders and aligning the brand and its people in the same direction. Through our strategies, they found a solid foothold in the UAE market and are well on their way to expand in the region. Along with their website and brand guidelines, we also designed their gift cards, brochures and catalogues.