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Making eye candy
Or how to make sales and marketing collaterals that catch the eye
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Branding a company that fails
Over the course of our almost two decade long experience, we have come across many different companies and products being marketed and sold. A key differentiating factor between all of them was the structure of the company itself and the quality of the products or services they marketed and sold.
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The worst was the colors.
When we decided to rebrand ourselves and focus solely on a niche market that was still vast, the F&B industry, we realized that we couldn’t use anything in our current website. We’ve been kicking for the better part of two decades and that gave us a thorough understanding of how other businesses viewed us and we wanted to change that 180°.
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