Building admirable ventures
in the Middle East
Admireworks was created to help founders turn ideas, expertise, and ambition into ventures that are profitable, resilient, and respected.
Why Admireworks exists
Many founders in the region are trapped between random agencies, unstructured freelancers, and growth strategies that do not respect the realities of their markets.
Admireworks exists to give founders a partner that understands both the craft of direct response and the long term game of building ventures.
We believe that growth should be measurable, story driven, and aligned with the real constraints of your business, not copy pasted from another market or a different stage company.
About Fouad Nasseredin
Fouad is the Managing Partner and lead strategist at Admireworks. He spends most of his time talking with founders, analyzing ventures, and designing growth systems that connect story, product, and performance.
He is at his best when he is sitting with people, mapping businesses on paper, and asking questions that uncover hidden opportunities. He loves connecting people, seeing patterns across markets, and helping founders spot the next chapter for their ventures.
Over the years, Fouad has worked with e-commerce brands, SaaS products, education ventures, and service businesses across the UAE, Saudi, Egypt, and beyond. His work blends venture building, direct response marketing, and storytelling frameworks such as StoryBrand and his own Story OS methodology.
How we think about growth
A few principles that shape every engagement
Story before tactics
Every channel performs better when the story is clear. We start with the customer, the problem, and the transformation, then choose tactics, not the other way round.
Numbers with context
We care about ROAS, CAC, LTV, and conversion rates, and we care about what they mean for your cash flow, runway, and sanity.
Systems, not one offs
We prefer building assets and systems, like funnels, playbooks, email sequences, and dashboards, that you can keep using and improving, instead of one time campaigns that disappear after a week.
Selective partnerships
We work with founders and teams where we see real potential and mutual fit. If we are not the right partner, we will say so.
Team & Advisors
A core team that leads the work, supported by a circle of trusted mentors.
Team
Abdalatti M. Abuassi
Chairman
Fouad Nasseredin
Managing Partner
Esraa Ali
Client Partnerships Lead
Dina Khedr
Creative Director
Marwa Adel
Global Talent Acquisition Specialist
Clarisse Darlucio
Operations Coordinator
Advisory Board & Mentors
Mohamed Tohami
Marketing Mentor
Mohammad Ababneh
Human Capital Mentor
Fadi Elghattis
Financial Mentor
Taher El Shall
Sales Strategy Mentor
The ecosystem behind Admireworks
Admireworks is the umbrella for a set of focused brands. Admire8 for e-commerce growth sprints, Story OS for narrative systems, Qafza for performance marketer matching, and 4Percent for content and community. Together, they give us a broader lens and more tools to help founders grow.
Let us meet as humans, not just companies
If you feel a resonance with how we think, the best next step is a simple conversation. No slides, no hard pitch, just a clear look at where you are now and whether we can help you move forward.
Schedule a clarity call