Nutralicious Trading LLC is a leading wholesale supplier of nuts and pulses to many leading chains in the GCC such as LuLu and Carrefour. Having been in the business for so long, the time was ripe for a unique concept of packaged goods sold directly to the consumers. A fruit of opportunity for Nutralicious Trading LLC, it was a range of nut products placed in all major retail stores, gas stations and supermarkets. In our partnership with them, we went on a journey of discovery to flesh out the concept. Starting with the product design, we shaped the brand positioning simultaneously with the product design as well, leading to the launch of the product range.